ABOUT ROAF

ROAF short for Rebellion On All Fronts, is a lifestyle fashion label that was founded by Joshua Patrick in 2022 in Amsterdam. The label is focused on creating premium ready-to-wear pieces that contain streetwear elements. 

BRAND VISION

Our vision is to celebrate the youthful rebellious spirits.
Everyone that shows up and shows out as their authentic self, bridging different (sub)cultures and redefining the status quo is inspiring ROAF as a brand. We are creating a brand that can connect, unite, and uplift those people.

BRAND MANTRA

Let them have the runways, we pay homage to the streets.

WORDS FROM THE FOUNDER

“ROAF is raw and self-willed and identifies with every social class of society. In my view, all trends that matter arise from the interplay between the various social groups. From slang to music and what applies most to ROAF, is the latest trends in fashion. When creating the ROAF garments I get inspired by different facets. What inspires me is my heritage and personal stories and most importantly my hometown of Amsterdam and its various subcultures. I feel the urge, both in a creative and authentic way, to bridge the gaps between all these impressions. As a result, the firm believe in the philosophy of coming together and uniting the beautiful aspects of all different cultures is what I stand for.

In essence I just hope that people will appreciate all the work and the positive energy put into the label and that wearing ROAF garments will give them that extra bit of rebellious swagger and bliss.” 

  – Joshua Patrick