ABOUT ROAF
ROAF, short for Rebellion On All Fronts, is an Amsterdam-based label founded by Joshua Patrick in 2022. The label creates premium ready-to-wear informed by street culture and built on its own terms.

ROAF belongs to no single scene, social class or subculture. It exists where different worlds collide, drawing inspiration from heritage, music, sport and the streets where culture takes shape.

BRAND VISION
ROAF exists for those who build on their own terms.

For those who trust their instincts, move between worlds and create without waiting for permission. We believe that culture evolves through the collision of different influences and that the ideas shaping tomorrow are rarely born within systems. They emerge in the streets.

BRAND MANTRA
Let them have the runways, we were built in the streets.

WORDS FROM THE FOUNDER
“ROAF is raw and self-willed. It belongs to no single scene, social class or culture.

I have always believed that the trends that truly matter emerge from the interaction of different worlds. From language to music and, most significantly for ROAF, fashion, the streets remain the birthplace of cultural movements.

When creating ROAF garments, I draw inspiration from my heritage, personal experiences and the unique subcultures of my hometown, Amsterdam. Every piece is an attempt to bring these worlds together.

Together with my nephew, Sigourny Coutinho, I continue to channel our shared passion for design and streetwear into garments that reflect rebellion, authenticity and individuality.

At its core, ROAF is about creating your own world. Building without a blueprint, moving without permission and remaining unapologetically true to who you are.”

— Joshua Patrick & Sigourny Coutinho